Month: May 2025

  • The Power of Your POV

    Ben & Jerry’s sells ice cream…and they stand for social justice. Apple sells technology…and they stand for innovation and creativity. Patagonia sells outdoor gear…and they stand for environmental sustainability. These three companies have two things in common; each of them sells things, and each of them has a strong, recognizable point of view (POV). In…

  • Work Out Your Writing Doubt

    Not long ago I had coffee with a friend whose job title is, loosely speaking, “Marketing Department of One.” She’s amazing at what she does and she’s in charge of it all, from social media management to web updates to blog writing. When I asked how work was going, she gave a little sigh and…