It’s goal-setting season and you’re probably busy determining how to make the most of 2026 for your business. In the midst of studying performance metrics, analyzing the competition, and creating your go-forward marketing plan, I have a question:Is who you serve serving you? For business owners with a “client service first” mindset, this probably seems…
Let me start right off by saying if there were a single marketing formula that always worked, everyone would use it – and a lot of us would be out of a job. Instead, we try things on until we find a fit and feel that works for us. I call my tried-and-true formula The…
As you probably know by now, I love a good time management hack. Based on the feedback from the blogs I’ve written on this topic, it seems like you do, too. That’s why I’m happy to share a new one with you (drumroll, please) … Assassin’s hour! Sounds kind of badass, doesn’t it? That’s because…
It’s back to school season so, in between procuring school supplies and paying student fees, I’m thinking about the value of continuous learning. Long after we’ve celebrated our last first day of school, after the tests have been passed and the certificates or diplomas have been earned, we obviously still don’t know all there is…
A while back I wrote a blog about “too many ideas syndrome” (TMIS). This is when you have so many ideas it’s hard to focus, so you just shut down instead. My plan was to promptly follow up with a companion blog about writer’s block – which is the opposite of TMIS. What a helpful…
And now that you don’t have to be perfect, you can be good. – John Steinbeck I posted this Steinbeck quote a while back and a lot of recovering perfectionists (present company included) quickly entered the chat. It seemed a chord had been struck so I decided to explore a little more.So many people have…
Slogging. It’s kind of a terrible word, isn’t it? Even its definition feels uninspiring and heavy: “Working steadily at something that takes a long time and is boring or difficult.”How about you stop hunching your shoulders and ditch the grind because I’ve got a much different interpretation that may just make you love slogging. Slogging…
Unpopular opinion: Testimonials are a great marketing tool.I say unpopular because this is an area where I sometimes get pushback from clients. Most of them have customer testimonials lurking on their websites, but when I suggest turning them into social media posts, responses range from “I’m not so sure about that” to a polite but…
Ben & Jerry’s sells ice cream…and they stand for social justice. Apple sells technology…and they stand for innovation and creativity. Patagonia sells outdoor gear…and they stand for environmental sustainability. These three companies have two things in common; each of them sells things, and each of them has a strong, recognizable point of view (POV). In…
Not long ago I had coffee with a friend whose job title is, loosely speaking, “Marketing Department of One.” She’s amazing at what she does and she’s in charge of it all, from social media management to web updates to blog writing. When I asked how work was going, she gave a little sigh and…