Let me start right off by saying if there were a single marketing formula that always worked, everyone would use it – and a lot of us would be out of a job. Instead, we try things on until we find a fit and feel that works for us. I call my tried-and-true formula The…
Unpopular opinion: Testimonials are a great marketing tool.I say unpopular because this is an area where I sometimes get pushback from clients. Most of them have customer testimonials lurking on their websites, but when I suggest turning them into social media posts, responses range from “I’m not so sure about that” to a polite but…
Ben & Jerry’s sells ice cream…and they stand for social justice. Apple sells technology…and they stand for innovation and creativity. Patagonia sells outdoor gear…and they stand for environmental sustainability. These three companies have two things in common; each of them sells things, and each of them has a strong, recognizable point of view (POV). In…
Not long ago I had coffee with a friend whose job title is, loosely speaking, “Marketing Department of One.” She’s amazing at what she does and she’s in charge of it all, from social media management to web updates to blog writing. When I asked how work was going, she gave a little sigh and…
A couple weeks ago I wasn’t experiencing much joy in my job. I was on the creative struggle bus trying to come up with a name for (spoiler alert) a new product I’m working on. Every great name I came up with had been thought of (and trademarked) by someone else first. The nerve! Connecting…