If there’s one thing small business owners don’t have a lot of, it’s time. So, let’s get right to it. Marketing is probably on your long to-do list, and it probably seems really time consuming now and then, or more often than not. If you’ve been relying on tactics that feel rote or kneejerk instead…
It’s goal-setting season and you’re probably busy determining how to make the most of 2026 for your business. In the midst of studying performance metrics, analyzing the competition, and creating your go-forward marketing plan, I have a question:Is who you serve serving you? For business owners with a “client service first” mindset, this probably seems…
How’s your to do list looking? Are you feeling a little overwhelmed? It’s hard to focus when you’re in that state. Being distracted can cause you to switch from project to project and not get any of them done. And distractions are expensive, costing companies an eye-popping $588 billion a year. Yikes. I’m here to…
A couple weeks ago I wasn’t experiencing much joy in my job. I was on the creative struggle bus trying to come up with a name for (spoiler alert) a new product I’m working on. Every great name I came up with had been thought of (and trademarked) by someone else first. The nerve! Connecting…
“What matters most is what you do next.” This statement, handwritten on a Post-it, has been stuck on my monitor for over a year now. I’m a serial planner and goal setter. I’m also a human who gets frustrated when life sidelines said plans and goals and they stop following the neat, orderly checklist to…