It’s that point in the summer where the goal is to get out there and squeeze as much fun as possible out of every sunny day. We’re also just beyond the halfway point of the year; the perfect time to briefly reflect on where you are with your marketing, course correct if needed and move…
Now that the weather where I live has (mostly) turned predictable and nice, I’m spending a lot of time outside, encouraging my flowers, herbs, and tomatoes to do their thing. But the growing season started as it always does; battling the weeds that were living their best lives during months freezing temperatures. I’ll never understand…
I’m popping in to share the last in the three-part series on marketing with less stress and more impact. So far, we’ve explored how to truly know your ideal client and how to craft messages that connect with them. (Check out my last blog if you need a refresh!) Last but definitely not least is creating…
“I really don’t want to do this work anymore.”A client recently said this to me in a coaching session. We were reviewing the services she offers to her clients and when we came to one in particular, I could tell by the look on her face that it wasn’t love anymore. It’s a service she’s…
It’s goal-setting season and you’re probably busy determining how to make the most of 2026 for your business. In the midst of studying performance metrics, analyzing the competition, and creating your go-forward marketing plan, I have a question:Is who you serve serving you? For business owners with a “client service first” mindset, this probably seems…
Let me start right off by saying if there were a single marketing formula that always worked, everyone would use it – and a lot of us would be out of a job. Instead, we try things on until we find a fit and feel that works for us. I call my tried-and-true formula The…
A while back I wrote a blog about “too many ideas syndrome” (TMIS). This is when you have so many ideas it’s hard to focus, so you just shut down instead. My plan was to promptly follow up with a companion blog about writer’s block – which is the opposite of TMIS. What a helpful…
Not long ago I had coffee with a friend whose job title is, loosely speaking, “Marketing Department of One.” She’s amazing at what she does and she’s in charge of it all, from social media management to web updates to blog writing. When I asked how work was going, she gave a little sigh and…
A couple weeks ago I wasn’t experiencing much joy in my job. I was on the creative struggle bus trying to come up with a name for (spoiler alert) a new product I’m working on. Every great name I came up with had been thought of (and trademarked) by someone else first. The nerve! Connecting…