I recently came across a new-to-me definition of CEO: Chief Everything Officer. If you’re that kind of CEO, your time really is precious. But I think your energy is an even more valuable business asset. After all, what good is free space in your schedule if you don’t have the energy to use it productively?…
I typically try to write content that offer ideas or inspiration you can use to make running and marketing your business a little easier. That said, I’m also a seeker of information because finding clarity is much more productive than handwringing, especially when it comes to AI. This topic feels equal parts worried and wondering,…
I’m popping in to share the last in the three-part series on marketing with less stress and more impact. So far, we’ve explored how to truly know your ideal client and how to craft messages that connect with them. (Check out my last blog if you need a refresh!) Last but definitely not least is creating…
“I really don’t want to do this work anymore.”A client recently said this to me in a coaching session. We were reviewing the services she offers to her clients and when we came to one in particular, I could tell by the look on her face that it wasn’t love anymore. It’s a service she’s…
Let me start right off by saying if there were a single marketing formula that always worked, everyone would use it – and a lot of us would be out of a job. Instead, we try things on until we find a fit and feel that works for us. I call my tried-and-true formula The…
As you probably know by now, I love a good time management hack. Based on the feedback from the blogs I’ve written on this topic, it seems like you do, too. That’s why I’m happy to share a new one with you (drumroll, please) … Assassin’s hour! Sounds kind of badass, doesn’t it? That’s because…
It’s back to school season so, in between procuring school supplies and paying student fees, I’m thinking about the value of continuous learning. Long after we’ve celebrated our last first day of school, after the tests have been passed and the certificates or diplomas have been earned, we obviously still don’t know all there is…
And now that you don’t have to be perfect, you can be good. – John Steinbeck I posted this Steinbeck quote a while back and a lot of recovering perfectionists (present company included) quickly entered the chat. It seemed a chord had been struck so I decided to explore a little more.So many people have…
Unpopular opinion: Testimonials are a great marketing tool.I say unpopular because this is an area where I sometimes get pushback from clients. Most of them have customer testimonials lurking on their websites, but when I suggest turning them into social media posts, responses range from “I’m not so sure about that” to a polite but…
When was the last time you did something that scared you? I don’t mean cliff diving or wrestling a grizzly bear. I’m talking about saying yes to a big change that could make a big difference in your business. Stepping into new opportunities instead of lurking behind a bunch of old, tired excuses. There are…