In my last blog I invited you to walk around inside your customers’ heads and really understand who they are. Did you do that legwork? It’s going to make your marketing SO much easier…and that’s the whole point of this blog series. Next up is to leverage those learnings and use them to create the…
“I really don’t want to do this work anymore.”A client recently said this to me in a coaching session. We were reviewing the services she offers to her clients and when we came to one in particular, I could tell by the look on her face that it wasn’t love anymore. It’s a service she’s…
It’s goal-setting season and you’re probably busy determining how to make the most of 2026 for your business. In the midst of studying performance metrics, analyzing the competition, and creating your go-forward marketing plan, I have a question:Is who you serve serving you? For business owners with a “client service first” mindset, this probably seems…
Ben & Jerry’s sells ice cream…and they stand for social justice. Apple sells technology…and they stand for innovation and creativity. Patagonia sells outdoor gear…and they stand for environmental sustainability. These three companies have two things in common; each of them sells things, and each of them has a strong, recognizable point of view (POV). In…
A couple weeks ago I wasn’t experiencing much joy in my job. I was on the creative struggle bus trying to come up with a name for (spoiler alert) a new product I’m working on. Every great name I came up with had been thought of (and trademarked) by someone else first. The nerve! Connecting…