I’m popping in to share the last in the three-part series on marketing with less stress and more impact. So far, we’ve explored how to truly know your ideal client and how to craft messages that connect with them. (Check out my last blog if you need a refresh!) Last but definitely not least is creating…
In my last blog I invited you to walk around inside your customers’ heads and really understand who they are. Did you do that legwork? It’s going to make your marketing SO much easier…and that’s the whole point of this blog series. Next up is to leverage those learnings and use them to create the…
If there’s one thing small business owners don’t have a lot of, it’s time. So, let’s get right to it. Marketing is probably on your long to-do list, and it probably seems really time consuming now and then, or more often than not. If you’ve been relying on tactics that feel rote or kneejerk instead…
“I really don’t want to do this work anymore.”A client recently said this to me in a coaching session. We were reviewing the services she offers to her clients and when we came to one in particular, I could tell by the look on her face that it wasn’t love anymore. It’s a service she’s…
It’s goal-setting season and you’re probably busy determining how to make the most of 2026 for your business. In the midst of studying performance metrics, analyzing the competition, and creating your go-forward marketing plan, I have a question:Is who you serve serving you? For business owners with a “client service first” mindset, this probably seems…
Let me start right off by saying if there were a single marketing formula that always worked, everyone would use it – and a lot of us would be out of a job. Instead, we try things on until we find a fit and feel that works for us. I call my tried-and-true formula The…
As you probably know by now, I love a good time management hack. Based on the feedback from the blogs I’ve written on this topic, it seems like you do, too. That’s why I’m happy to share a new one with you (drumroll, please) … Assassin’s hour! Sounds kind of badass, doesn’t it? That’s because…
It’s back to school season so, in between procuring school supplies and paying student fees, I’m thinking about the value of continuous learning. Long after we’ve celebrated our last first day of school, after the tests have been passed and the certificates or diplomas have been earned, we obviously still don’t know all there is…
And now that you don’t have to be perfect, you can be good. – John Steinbeck I posted this Steinbeck quote a while back and a lot of recovering perfectionists (present company included) quickly entered the chat. It seemed a chord had been struck so I decided to explore a little more.So many people have…
Slogging. It’s kind of a terrible word, isn’t it? Even its definition feels uninspiring and heavy: “Working steadily at something that takes a long time and is boring or difficult.”How about you stop hunching your shoulders and ditch the grind because I’ve got a much different interpretation that may just make you love slogging. Slogging…