{"id":103,"date":"2020-08-06T13:43:15","date_gmt":"2020-08-06T20:43:15","guid":{"rendered":"https:\/\/chrysalismarketing.net\/?page_id=103"},"modified":"2024-01-30T14:56:45","modified_gmt":"2024-01-30T22:56:45","slug":"brand-strategy","status":"publish","type":"page","link":"https:\/\/chrysalismarketing.net\/brand-strategy\/","title":{"rendered":"Brand Strategy"},"content":{"rendered":"\n<p><\/p>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id103_3c659d-cd{margin-top:32px;}.kb-row-layout-id103_3c659d-cd > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id103_3c659d-cd > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id103_3c659d-cd > .kt-row-column-wrap{column-gap:40px;row-gap:var(--global-kb-gap-md, 2rem);max-width:100%;margin-left:auto;margin-right:auto;padding-top:72px;padding-bottom:58px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id103_3c659d-cd{background-color:#5f99ae;}.kb-row-layout-id103_3c659d-cd > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id103_3c659d-cd .kt-row-layout-bottom-sep{height:120px;}.kb-row-layout-id103_3c659d-cd .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id103_3c659d-cd .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id103_3c659d-cd > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id103_3c659d-cd .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id103_3c659d-cd .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id103_3c659d-cd > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id103_3c659d-cd .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id103_3c659d-cd .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id103_3c659d-cd alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column103_75018c-4a > .kt-inside-inner-col,.kadence-column103_75018c-4a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column103_75018c-4a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column103_75018c-4a > .kt-inside-inner-col{flex-direction:column;}.kadence-column103_75018c-4a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column103_75018c-4a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column103_75018c-4a{position:relative;}@media all and (max-width: 1024px){.kadence-column103_75018c-4a > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column103_75018c-4a > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column103_75018c-4a inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading103_b334e8-4f, .wp-block-kadence-advancedheading.kt-adv-heading103_b334e8-4f[data-kb-block=\"kb-adv-heading103_b334e8-4f\"]{text-align:center;font-size:4em;line-height:1em;font-weight:400;font-style:normal;font-family:Montserrat;color:#ffffff;}.wp-block-kadence-advancedheading.kt-adv-heading103_b334e8-4f mark, .wp-block-kadence-advancedheading.kt-adv-heading103_b334e8-4f[data-kb-block=\"kb-adv-heading103_b334e8-4f\"] mark{font-weight:normal;font-style:normal;color:#00b5e2;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading103_b334e8-4f, .wp-block-kadence-advancedheading.kt-adv-heading103_b334e8-4f[data-kb-block=\"kb-adv-heading103_b334e8-4f\"]{font-size:3.4em;line-height:1em;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading103_b334e8-4f, .wp-block-kadence-advancedheading.kt-adv-heading103_b334e8-4f[data-kb-block=\"kb-adv-heading103_b334e8-4f\"]{font-size:2.8em;line-height:1.1em;}}<\/style>\n<h1 class=\"kt-adv-heading103_b334e8-4f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading103_b334e8-4f\">Brand Strategy<\/h1>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id103_6179d1-17 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id103_6179d1-17 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id103_6179d1-17 > .kt-row-column-wrap{column-gap:40px;row-gap:var(--global-kb-gap-md, 2rem);padding-top:64px;padding-right:0px;padding-bottom:48px;grid-template-columns:minmax(0, calc(60% - ((40px * 1 )\/2))) minmax(0, calc(40% - ((40px * 1 )\/2)));}.kb-row-layout-id103_6179d1-17 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id103_6179d1-17 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id103_6179d1-17 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id103_6179d1-17 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column103_22d6be-a8 > .kt-inside-inner-col{padding-right:10px;padding-left:10px;}.kadence-column103_22d6be-a8 > .kt-inside-inner-col,.kadence-column103_22d6be-a8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column103_22d6be-a8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column103_22d6be-a8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column103_22d6be-a8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column103_22d6be-a8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column103_22d6be-a8{position:relative;}@media all and (max-width: 1024px){.kadence-column103_22d6be-a8 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column103_22d6be-a8 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column103_22d6be-a8 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p>Whether you\u2019re in a crowded market space or an emerging sector, no one does what you do quite the way you do it. This is your identity, your DNA, your story. <\/p>\n\n\n\n<p>Chrysalis finds the assets that make your company unique and valuable and makes them shine. We examine what truly sets you apart, identify what\u2019s most important to your customers, and create a brand that\u2019s yours alone. Then, we tell your story in a number of ways, from company\/product naming to tagline creation, messaging guidelines to positioning platforms. <\/p>\n\n\n\n<p>Whether you\u2019re a start-up in need of an identity or an established company that could use a fresh coat of paint, we\u2019ll make sure the right people hear your story\u2026and remember it.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><style>.wp-block-kadence-advancedbtn.kb-btns96_6d7725-38{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns96_6d7725-38 .kt-button{font-weight:normal;font-style:normal;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns96_6d7725-38\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn96_5a1b04-7d.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn96_5a1b04-7d.kb-button{color:var(--global-palette9, #ffffff);background:#5f99ae;font-size:nonepx;border-top-left-radius:1px;border-top-right-radius:1px;border-bottom-right-radius:1px;border-bottom-left-radius:1px;border-top:1px solid #5f99ae;border-right:1px solid #5f99ae;border-bottom:1px solid #5f99ae;border-left:1px solid #5f99ae;}.wp-block-kadence-advancedbtn .kb-btn96_5a1b04-7d.kb-button:hover{color:#ffffff;background:#bec565;border-top-color:#bec565;border-top-style:solid;border-right-color:#bec565;border-right-style:solid;border-bottom-color:#bec565;border-bottom-style:solid;border-left-color:#bec565;border-left-style:solid;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn96_5a1b04-7d.kb-button{border-top:1px solid #5f99ae;border-right:1px solid #5f99ae;border-bottom:1px solid #5f99ae;border-left:1px solid #5f99ae;}}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn96_5a1b04-7d.kb-button:hover{border-top-color:#bec565;border-top-style:solid;border-right-color:#bec565;border-right-style:solid;border-bottom-color:#bec565;border-bottom-style:solid;border-left-color:#bec565;border-left-style:solid;}}@media all and (max-width: 1024px){.kb-btn96_5a1b04-7d.kb-button .kb-svg-icon-wrap{display:block;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn96_5a1b04-7d.kb-button{border-top:1px solid #5f99ae;border-right:1px solid #5f99ae;border-bottom:1px solid #5f99ae;border-left:1px solid #5f99ae;}.wp-block-kadence-advancedbtn .kb-btn96_5a1b04-7d.kb-button:hover{border-top-color:#bec565;border-top-style:solid;border-right-color:#bec565;border-right-style:solid;border-bottom-color:#bec565;border-bottom-style:solid;border-left-color:#bec565;border-left-style:solid;}}<\/style><a class=\"kb-button kt-button button kb-btn96_5a1b04-7d kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-outline kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn\" href=\"https:\/\/chrysalismarketing.net\/contact\/\"><span class=\"kt-btn-inner-text\">Contact Us<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column103_c4ac7c-20 > .kt-inside-inner-col{padding-right:10px;padding-left:10px;}.kadence-column103_c4ac7c-20 > .kt-inside-inner-col,.kadence-column103_c4ac7c-20 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column103_c4ac7c-20 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column103_c4ac7c-20 > .kt-inside-inner-col{flex-direction:column;}.kadence-column103_c4ac7c-20 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column103_c4ac7c-20 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column103_c4ac7c-20{position:relative;}@media all and (max-width: 1024px){.kadence-column103_c4ac7c-20 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kadence-column103_c4ac7c-20 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column103_c4ac7c-20 inner-column-2\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"668\" src=\"https:\/\/chrysalismarketing.net\/wp-content\/uploads\/2020\/07\/whats_your_story_1kx668.jpg\" alt=\"brand strategy marketing brenda komar\" class=\"wp-image-58\" srcset=\"https:\/\/chrysalismarketing.net\/wp-content\/uploads\/2020\/07\/whats_your_story_1kx668.jpg 1000w, https:\/\/chrysalismarketing.net\/wp-content\/uploads\/2020\/07\/whats_your_story_1kx668-300x200.jpg 300w, https:\/\/chrysalismarketing.net\/wp-content\/uploads\/2020\/07\/whats_your_story_1kx668-768x513.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id103_d872de-0c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id103_d872de-0c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id103_d872de-0c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:93px;padding-bottom:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id103_d872de-0c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id103_d872de-0c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id103_d872de-0c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id103_d872de-0c alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row 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class=\"wp-block-kadence-column kadence-column103_553148-2a inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Strategy Whether you\u2019re in a crowded market space or an emerging sector, no one does what you do quite the way you do it. This is your identity, your DNA, your story. Chrysalis finds the assets that make your company unique and valuable and makes them shine. We examine what truly sets you apart,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Strategy - Chrysalis Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chrysalismarketing.net\/brand-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Strategy - Chrysalis Marketing\" \/>\n<meta property=\"og:description\" content=\"Brand Strategy Whether you\u2019re in a crowded market space or an emerging sector, no one does what you do quite the way you do it. 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